Submitted by: Savage Marketing
Fernie.com is a branded community website for businesses. In 2003 the domain was purchased by Savage Marketing and brought home to Fernie. The website has been focused on building community and local business ever since.
When the first wave of the pandemic hit last March the Fernie Chamber worked to understand and mitigate the impacts on Fernie’s small businesses. Fortunately when late spring arrived Fernie was busier than ever. Our local economy remained active and small businesses managed the pandemic quite effectively.
At fernie.com traffic increased and we met the increase with added news coverage and created and pushed shop local messaging. The increased traffic continued through summer and into winter and the engagement results have been significant.
Covid-19 created two social changes that increased fernie.com user traffic. First, people are staying at home and have been spending more time online. Secondly, urban people are focused on living in recreation towns unlike ever before.
“Housing and rental prices in Fernie are through the roof because we’re a Zoom town. Three hours from the city, beautiful mountains-it’s a great place to live and work from home.”
Fernie.com being Flexible
To accommodate clients during the pandemic we needed to be flexible; Fernie.com’s annual clients weren’t invoiced this past June. Fernie.com clients have always been invoiced twice yearly at the beginning of the billing period for banners and listings.
Moving forward fernie.com will be invoiced at the end of the six-month billing period. We invite you to sign up now for six months beginning Dec 15th and you’ll invoiced on June 15th, 2021. If your unable to pay because of the pandemic, we’ll be flexible.
Fernie.com has been successful for businesses that can capture the immediate traffic that digital media delivers.
Events, news, listings, banners, newsletters and social media can directly connect your business with new customers. We can create custom program that will work for you.
75% of Fernie.com traffic are first time visitors looking for products or services in Fernie
60% of users are from BC, 30% of users are from Alberta
December 8, 2020 Fernie.com had 2,432 users
Fernie.com continues to be Alexia’s highest ranking Fernie website. Google traffic reports confirm the user traffic and are available on request.
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