Member Spotlight | Earth’s Own Naturals Fernie

Welcome to Earth’s Own Naturals!

What is your business all about?

 Our vision is to bring premiere cannabis products, culture and education to new consumers, regular clientele and connoisseurs with a spirited vibe and boutique experience. At Earth’s Own Naturals, we believe that no two people are the same. We know how to have a cannabis conversation that will help you find your ideal experience.

How has your business adjusted/changed as a result of COVID-19?

Thankfully, we fall under the essential services category, so we have remained open to the public and kept our staff employed. There is a sanitizing station at the entry of the store along with floor markings to aid in the social distancing regulations and a sneeze shield installed at the till. We are following provincial guidelines for mandatory mask wearing and we continue to wipe down contact areas of the store to ensure the safety of our employees and our clients.

What is one thing you will continue to do differently in your daily business as a result of COVID-19?

 “Thinking outside the box” Covid 19 has had such an impact both positively and negatively on so many businesses in the world today. We have all had to change the way we think about our businesses and have learned to pivot quickly. Being required to come up with unique strategies has helped us grow personally and as a business.

What are you most excited for in the future?

 To reduce the stigma of cannabis. We had a senior in our store the other day looking for some education on non-psychoactive products. We took the time and provided the necessary knowledge and a week later he returned and made the purchase. It was a very exciting and rewarding experience. We believe education reduces stigma therefore our stores are set up in an educational format. We have strains listed by category along with individual strain cards laid out showing details such as taste, THC & CBD% and overall effects. This way everyone can become familiar with the products on their own time or to have one of our frontline specialists guide you.

What is one thing people may not know about your business?

With our modern product line, there’s something for everyone – let’s figure out what’s right for you. For the cannabis enthusiast looking for specific strains to either enhance creativity & focus or relax after a long day, to people who want the benefits without the high. For example, many customers enjoy our topical balms/creams which are applied to the skin for local relief. Used topically, the THC does not enter the bloodstream and therefore will not have intoxicating effects. We also have CBD beverages which are non-psychoactive & calm the mind.

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