Fernie Ambassador Program

Program Details

This is a four-hour program focusing on local product knowledge, history, cross-cultural understanding and customer service skills. The first half is in a classroom and the second part of this course is a walking tour of historical downtown.

This provides first-hand experience and greater confidence to excite guests/customers about the city of Fernie and all the things to see and do!

Brief list of topics that are covered:

  • Customer service skills
  • Fernie history and legends
  • Local knowledge of the culture, arts, and sports scene
  • Tools to access Fernie Community Resources.
  • Overview of local businesses and unique to Fernie offerings
  • Local wildlife and outdoor safety tips
  • Local housing opportunities
  • Winter safety tips(snow and avalanche awareness)/Summer safety tips (river safety)

How to Register

Only $20 per person!

See upcoming dates and register online at  COTR Continuing Education

What people are saying

“The Ambassador program was extremely motivating for the Fernie Hotel staff. It provided us with a wide range of knowledge about Fernie that has helped us engage and inspire our customers.
Attending the course as a team encouraged us as Ambassador’s to elevate the service we provide.”

Alicia Denis, General Manager, The Fernie Hotel

A community initiative

The Fernie Ambassador Program is a partner-led initiative with support from Fernie Chamber of Commerce, College of the Rockies, Resort Municipality Initiative and  Tourism Fernie.