Fernie Ambassador Program

Program Details

This is a four-hour program focusing on local product knowledge, history, cross-cultural understanding and customer service skills. The first half is in a classroom and the second part of this course is a walking tour of historical downtown.

This provides first-hand experience and greater confidence to excite guests/customers about the city of Fernie and all the things to see and do!

Brief list of topics that are covered:

  • Customer service skills
  • Fernie history and legends
  • Best practices for use of gender-neutral language
  • Local knowledge of the culture, arts, and sports scene
  • Tools to access Fernie Community Resources.
  • Overview of local businesses and unique to Fernie offerings
  • Local wildlife and outdoor safety tips
  • Local housing opportunities
  • Winter safety tips(snow and avalanche awareness)/Summer safety tips (river safety)

Program Pass

Once you complete the Ambassador Program not only with you be set-up with valuable knowledge, you’ll also have access to discounts at these local retailers and outfitters! 

  • Coal Town Goods
  • Elk River Guiding Co.
  • Raging Elk Hostel – Kodiak Lounge
  • Gearhub
  • Le Bon Pain
  • Sparrow for Hair
  • Fernie Old School Boxing
  • Fernie Fox Hotel
  • Interior Envy
  • Slopeside Cafe
  • FBC
  • and many more!

How to Register

Only $20 + tax per person!

Register here:   COTR Continuing Education

What people are saying

“The Ambassador program was extremely motivating for the Fernie Hotel staff. It provided us with a wide range of knowledge about Fernie that has helped us engage and inspire our customers.
Attending the course as a team encouraged us as Ambassador’s to elevate the service we provide.”

Alicia Denis, General Manager, The Fernie Hotel

A community initiative

The Fernie Ambassador Program is a partner-led initiative with support from Fernie Chamber of Commerce, College of the Rockies, Resort Municipality Initiative and  Tourism Fernie.