Fernie Ambassador Program

Program Details

The program consists of a four-hour class room based session focusing on local product knowledge, history, cross-cultural understanding and customer service skills. Part two is ongoing, where local businesses have provided exclusive discounts and offerings to Fernie Ambassadors to provide familiarization of their product.

This provides first-hand experience and greater confidence to excite guests/customers about the city of Fernie and all the things to see and do!

Brief list of topics that are covered:

  • Customer service skills
  • Fernie history and legends
  • Local knowledge of the culture, arts, and sports scene
  • Tools to access Fernie Community Resources.
  • Overview of local businesses and unique to Fernie offerings
  • Local wildlife and outdoor safety tips
  • Local housing opportunities
  • Winter safety tips(snow and avalanche awareness)/Summer safety tips (river safety)

How to Register

Only $20 per person!
Pre-register by calling the College at 250.423.4691. 

Online registration available through COTR Continuing Education
Maximum 20 participants per session, so please book early.

What people are saying

“The Ambassador program was extremely motivating for the Fernie Hotel staff. It provided us with a wide range of knowledge about Fernie that has helped us engage and inspire our customers.
Attending the course as a team encouraged us as Ambassador’s to elevate the service we provide.”

Alicia Denis, General Manager, The Fernie Hotel

A community initiative

The Fernie Ambassador Program is a partner-led initiative with support from Fernie Chamber of Commerce, College of the Rockies, Resort Municipality Initiative and  Tourism Fernie.