Who We Are


Chamber History

Established in 1902 as the Fernie Board of Trade to advocate and pressure the BC Government to make good roads to the CPR mill and other necessary improvements. The board was not a political group and they would avoid interfering with public matters such as town management and control.  They would ensure that what was good for the company was also good for the town.

Over 100 Years Later...

The Fernie Chamber of Commerce has adapted and changed with  the times and the needs of the business community. Today the Chamber is not-for profit, membership driven business association representing almost 300 businesses in Fernie area. The Chamber remains a non political organization and continues to focus is on supporting Fernie businesses and the community. 



Strengthening commerce in the Fernie area.


A vibrant organization recognized for its valuable contribution to the community.

Organizational Structure

The Fernie Chamber is governed by a Board of Directors who set the high level strategic plan for the Chamber staff to execute. The Board is made up of individuals from the Fernie Business Community who each bring their experience and skills to the table.

Board of Directors

Norman Fraser


Anita Palmer

Past President
College of the Rockies

Dennis Djonlich

Vice President
The Vogue Theatre

Jaime Hanson

GPI Accountants

Sydney Salvador

The Chopstick Truck

Juliana Bower

Bower Builders Ltd.

Ashley Williams

Sheep Dog Construction

Simon Howse

Parastone Developments Ltd.

Andy Cohen

Fernie Alpine Resort

Laura Oleksow

Spa 901

Phil Gadd

The Loaf/EXP Realty


Brad Parsell

Executive Director


(250) 423-6868

Kalina Whitelaw

Membership Services Manager
Coworking Community Manager


(250) 423-6868

Jesse Ross

Visitor Services Manager


(778) 519-0748

Sandra Roberts

Visitor Information Centre Staff

Marisa Hogg

Visitor Information Centre Staff