FERNIE AMBASSADOR PROGRAM

WELCOME TO THE FERNIE AMBASSADOR PROGRAM

Become part of Fernie’s story through the Fernie Ambassador Program—an engaging 3-hour journey that strengthens your or your team’s local expertise, builds confidence, and empowers you to represent Fernie at its very best.

For Those Who Shape the Fernie Experience
From frontline staff and new residents to business owners, this program equips you with the knowledge and confidence to make every interaction count.

PROGRAM DETAILS

Duration: 3 hours

  • First half: classroom
  • Second half: Walking tour of historical downtown

What you’ll discover: The program focues on local product knowledge, history, cross-cultural understanding and customer service skills. This provides first-hand experience and greater confidence to excite guests/customers about the city of Fernie and all the things to see and do!

Brief list of topics that are covered:

  • Customer service skills
  • Fernie history and legends
  • Best practices for use of gender-neutral language
  • Local knowledge of the culture, arts, and sports scene
  • Tools to access Fernie Community Resources.
  • Overview of local businesses and unique to Fernie offerings
  • Local wildlife and outdoor safety tips
  • Local housing opportunities
  • Winter safety tips(snow and avalanche awareness)/Summer safety tips (river safety)

PROGRAM PASS

PROGRAM PASS

Once you complete the Ambassador Program not only with you be set-up with valuable knowledge, you’ll also have access to discounts at these local retailers and outfitters!

  • Coal Town Goods
  • Elk River Guiding Co.
  • Gearhub
  • FBC
  • Interior Envy
  • Sports Alpine
  • Fernie Old School Boxing
  • Fernie Fox Hotel
  • Slopeside Cafe
  • and many more!

HOW TO REGISTER

Upcoming dates:

  • to be announced

Price: $10 + GST /person

Register here:   COTR Continuing Education

A COMMUNITY INITIATIVE

The Fernie Ambassador Program is a partner-led initiative with support from Fernie Chamber of Commerce, College of the Rockies, Resort Municipality Initiative and  Tourism Fernie.